The most recent installment is on the phenomenon of Democratic consultants and politicos of all ilks who are eagerly embracing the advice found in George Lakoff's Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives.
You can get an idea of Mark's take on the Lakoff-phenomenon from the title of his Decembrist post: No Guru, No Method, No "DaVinci Code." Yet this post is as much a defense of Lakoff as a take-down. He puts primary blame for the epidemic of silliness on the people doing the embracing, rather on Lakoff himself.
My comment at The Decembrist was sufficiently lengthy and "standalone" that I republish it here [minor edits made only for readability]. I'm rather pleased with the title I've given these remarks, even if I do says so myself.
My favorite Lakoff -- and where I think the best nuggets of insight are found -- are where he doesn't try to apply his cognitive approach to politics per se.
I'd reach even further back in time than Mark -- to the seminal Metaphors We Live By. It was one of the core applications of related ideas in Berger & Luckmann's equally seminal The Social Construction of Reality : A Treatise in the Sociology of Knowledge.
Lakoff's and Mark Johnson's "metaphors" were an epiphany. By now, the perspective they presented has been thoroughly incorporated into how Americans see things in their information marketplace, even if some of us aren't totally "fluent" yet in metaphors, narratives and frames. Certainly this stuff is mothers milk today for the successful marketing and advertising hacks Billmon's talking about, whether they work in the political sphere or are just flogging commercial products.
The research program of Lakoff and his co-authors over the past few decades, or of cognitionists (somebody help me out, what's the right term?) who are heavily influenced by his core ideas, is similarly rich with ways of understanding how the process of talking about what we think has such a reciprocal effect with the way we think, and even what we think/believe. Those concepts have endless application to politics.
The giant Lakoff-hug happening now just illustrates that we always need somebody to be the popularizer of these sorts of ideas. Most political hacks -- Democrats or Republicans -- aren't going to trawl through the rather dense pages of current debates on such relevant issues as epistemology, heuristics and decision-making in quick-time, and how all of that is being affected by the acceleration of the unintermediated horizontal flow of information and ideas represented by the internet.
We need the Malcolm Gladwells and James Surowieckis to do that for us, as in their week-long BookClub discussion in Slate earlier this month. But even that step isn't enough. We then we need another round of popularizing -- to take the concepts and insights that have been boiled down and reframed by the Gladwells et al and then show how they apply in a particular setting. In the case at hand, the realm of domestic politcs.
This process isn't somehow unique for the fighters and their managers in the arena of political combat. It's the same for the business managers and marketing professionals who apply new insights emerging from cognitive neuroscience and its various "liberal arts" counterparts -- whether linguistics, rhetoric, neuroeconomics, etc. The business-types have one big advantage over the political-types, however. The B-schools produce first-rate popularizers of these concepts. The B-school professors do the trawling for nuggets for the managers, and do the digesting, synthesizing and finding real-world case studies to apply these ideas.
Business types and politicos have this behavior in common: thinking they've found the guru and the silver bullet when all they've found is the "flavor of the month." A favorite object of B-school studies is the company that got screwed up by management's over-eager embrace of "lessons" taken out of context from the latest business-best-seller. So the fact that practitioners of Democratic strategy and communication think they have found the recipe for gold shouldn't come as a surprise.
I certainly agree with Mark that we need people who digest insights "...like Lakoff's, and some insight from a historian like Alan Brinkley or Kevin Mattson, and some insight from an economist like, say, Edward Wolff, and a sociologist here and a journalist or three, and put them in perspective and integrate them." I also think he makes a very important point that it takes an old-fashioned cross-disciplinary "liberal arts" mentality to do that. We all pay a price for the narrowing academic professionalization/specialization of the humanities and social sciences.
I'd add that it's not just a matter of finding people with the right breadth of mind to do the digesting and thinking for the vast majority of us who aren't going to do it ourselves. I'd suggest an equally important part of the overall problem is the absence of a group of competent popularizers who can do the same thing for politics as the B-school professors do for business and marketing.
As Mark points out, it's really rather unfair to Lakoff to expect him to be intellectual innovator, applied research scientist, and popularizer all in one. Unfortunately, I think Lakoff's not applied some lessons from his own important work to himself. But he's not the first intellectual to be blinded a bit by the bright lights of the public stage.
Maybe while we're talking about expanding Democratic-oriented policy centers and think tanks we should add a "Policy Center for Epsitemology and Rhetoric" to do the popularizing?
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