Al-Jazeera and other satellite television stations have transformed Arab politics over the last decade. By shattering state control over information and giving a platform to long-stifled voices, these new Arab media have challenged the status quo by encouraging open debate about Iraq, Palestine, Islamism, Arab identity, and other vital political and social issues. These public arguments have redefined what it means to be Arab and reshaped the realm of political possibility. As Marc Lynch shows, the days of monolithic Arab opinion are over. How Arab governments and the United States engage this newly confident and influential public sphere will profoundly shape the future of the Arab world.Amen, to that last point in particular. And just maybe the much-hyped and much-criticized new public-diplomat-in-chief, Karen Hughes, has figured that out? One indicator is the decision to pull the plug on the innocuous teen-oriented Arabic lifestyle magazine, Hi. Another potential indicator is the doubling of the number of the State Department's media interviews in Arabic this year, to about 100, as reported by Steve Weisman, in a profile of Hughes in the NYT. Weisman also reports that Arabic satellite television is definitely on Hughes' radar screen.
Marc Lynch draws on interviews conducted in the Middle East and analyses of Arab satellite television programs, op-ed pages, and public opinion polls to examine the nature, evolution, and influence of the new Arab public sphere. Lynch, who pays close attention to what is actually being said and talked about in the Arab world, takes the contentious issue of Iraq-which has divided Arabs like no other issue-to show how the media revolutionized the formation and expression of public opinion. He presents detailed discussions of Arab arguments about sanctions and the 2003 British and American invasion and occupation of Iraq. While Arabs strongly disagreed about Saddam's regime, they increasingly saw the effects of sanctions as a potent symbol of the suffering of all Arabs. Anger and despair over these sanctions shaped Arab views of America, their governments, and themselves.
Lynch also suggests how the United States can develop and improve its engagement with the Arab public sphere. He argues that the United States should move beyond treating the Arab public sphere as either an enemy to be defeated or an object to be manipulated via public relations. Instead of wasting vast sums of money on a satellite television station nobody watches, the United States should enter the public sphere as it really exists.
Ms. Hughes departs from one common policy among top American officials. She appears on Al Jazeera, the popular Arabic satellite television station accused by the Pentagon of cooperating with anti-American extremists. This past week, Ms. Hughes sparred with a Jazeera moderator over Iraq, Israel and democracy in the Middle East. "I came here because I respect Al Jazeera," she said. "You have a large audience, and I wanted to address that audience to communicate with the Arab world."Marc Lynch has set up a separate blog for discussions of the book, reviews, and his book-promotion schedule, and you can buy it there through his Amazon links. For a good intro to his views, see this recent article in the Wilson Quarterly, Watching al-Jazeera.
Afterward, Ms. Hughes said that she had been advised not to appear on the station but that she disagreed.
"We have to be out there," Ms. Hughes said. "We may not like everything they report. They may be putting out misinformation. They may incite violence. But we have to be out there."
cross-posted at American Footprints

