The Washington Post has a
good editorial today:

WHAT DOES Jon Stewart of "The Daily Show" have in common with the Bush administration? They're both unabashed about putting out fake news. The Bush administration's version consists of video news releases -- government-produced, government-funded spots packaged to look and sound like regular television reports, complete with fake news reporters signing off from Washington. These are intended to be, and often are, aired by local television stations without any indication that the government is behind them. The Government Accountability Office found this kind of phony news to be impermissible "covert propaganda." It warned the government last month that such prepackaged news stories must be accompanied by a "clear disclosure to the television viewing audience" of the government's involvement. The Bush administration is now instructing its officials to ignore the GAO -- which is where (in addition to the question of comedic content) the administration and Mr. Stewart diverge. He wants you to know his news is phony.

Although this administration apparently isn't the first to use video news releases, it seems more enamored of them than its predecessors. For example: A spot commissioned by the Transportation Security Administration lauds "another success" in the Bush administration's "drive to strengthen aviation security," which the "reporter" describes as "one of the most remarkable campaigns in aviation history."

It's humiliating that local news stations, however short-staffed and desperate for footage, would allow themselves to be used this way. Indeed, as the New York Times reported Sunday, some have even lopped off government attribution when it was included or pretended the government reporter was one of their own. Even so, it's disingenuous for administration officials to blame the stations, given that many releases are crafted precisely to disguise their government origin.

This technique is both illegal and unwise. As a legal matter, the prepackaged news releases run afoul of the prohibition on the use of government funds for domestic "propaganda." The administration's interpretation -- it's okay to hide the source as long as the spot is "purely informational" -- is untenable: Highlighting some "facts" and leaving out others can be even more persuasive than outright advocacy, which is why the administration chose this device. More important, this kind of propaganda masquerading as news is a deceitful way for a democratic government to do business; fake journalists paid by the government to deliver its version of news are as disturbing as real commentators paid by the government to tout its views. White House press secretary Scott McClellan defended the video news releases on Monday as "an informational tool to provide factual information to the American people." Nice sentiment, but why, exactly, wouldn't the administration want to let the people in on one of the most salient facts: who, really, is doing the talking?

Q Mr. President, earlier this year, you told us you wanted your administration to cease and desist on payments to journalists to promote your agenda. You cited the need for ethical concerns and the need for bright line between the press and the government. Your administration continue to make the use of video news releases, which is prepackaged news stories sent to television stations, fully aware that some -- or many of these stations will air them without any disclaimer that they are produced by the government. The Comptroller General of the United States, this week, said that raises ethical questions. Does it raise ethical questions about the use of government money to produce stories about the government that wind up being aired with no disclosure that they were produced by the government?

THE PRESIDENT: There is a Justice Department opinion that says these -- these pieces are within the law, so long as they're based upon facts, not advocacy. And I expect our agencies to adhere to that ruling, to that Justice Department opinion. This has been a longstanding practice of the federal government to use these types of videos. The Agricultural Department, as I understand it, has been using these videos for a long period of time. The Defense Department, other departments have been doing so. It's important that they be based on the guidelines set out by the Justice Department.

Now, I also -- I think it would be helpful if local stations then disclosed to their viewers that that's -- that this was based upon a factual report, and they chose to use it. But evidently, in some cases, that's not the case. So, anyway.

Q The administration could guarantee that's happening by including that language in the pre-packaged report.

THE PRESIDENT: Yes, I don't -- oh, you mean a disclosure, "I'm George W. Bush, and I" --

Q Well, some way to make sure it couldn't air without the disclosure that you believe is so vital.

THE PRESIDENT: You know, Ken, there's a procedure that we're going to follow, and the local stations ought to -- if there's a deep concern about that, ought to tell their viewers what they're watching.